Egypt had the most significant growth in internet users and social media in 2017. This report is providing an overview of the top online stats and trends collected from the most recent releases and annual reports. Let’s start with the top highlights and an infographic which illustrates the year in figures.
Highlights of 2017: Online and social media statistics in Egypt: Internet users: Internet user penetration in Egypt reached 48% in 2017 with an estimated number of 45 million. (Statista) Mobile Users: Mobile subscribers have reached 110.06 million in September 2017. (MCIT( Smartphone Users: The statistics show that 26.3 million Egyptians are using smartphones. (Statista( Online Behavior: Using the internet as a search tool came on top of internet usage activities at 78%, while social communication came in second place with 77%. (eMarketing Report( Google Search: The most famous search queries on Google for the year are “Results of primary certificate, World Cup draw” while the most famous figure in the search are “Mahmoud Al-Khatib”. (Google 2017 Report( Local Websites: The top preferred local sites in Egypt are “Youm7.com, Albawabhnews.com, and Jumia.com.eg”. The most popular categories still dominated by news and sports portals while online shopping had a major increase this year. (Alexa( Facebook: 37 million Egyptians access Facebook every month with over 22 million or 59% of monthly active people return every day. (Facebook Q3 2017 report ( LinkedIn: The number of LinkedIn accounts estimated with 2.42 million users with a penetration rate 2.6%. 74.5% of users under the age of 35. (Arab Social Media Report 2017( Twitter: On monthly average 151 million tweets generated in Egypt. Average for active Twitter users in Egypt account for 1.7 million. (Arab Social Media Report 2017) Instagram: Instagram is taking over the Twitter place and becoming the 2nd popular social network for Egyptian with 2.7 million. Instagram is now the top platform for many industries such as fashion, events, and travel.
Social media channels play an important role today. Chatting, tweeting, commenting, and liking other’s comments have become a routine exercise. Taking advantage of this, many businesses promoting their products and services using social media as a bridge and method.Read More
Egypt had the most significant growth in internet users and social media in 2017. This report is providing an overview of the top online stats and trends collected from the most recent releases and annual reports. Let’s start with the top highlights and an infographic which illustrates the year in figures.Read More