Mobile social media marketing is a technique of marketing via social media on mobile devices. It is researched nearly 71% users access social media on mobile devices. Mobile devices are over taking desktops or laptops as they come handy to users; thus, making them a great channel for advertising and so are the social media get influenced by them. Advertisers find mobile devices more convincing ground than web and consider it as the perfect medium for marketing. Now, more mobile users than PC users are logging on to mobile social networks. It has now become a trend for Facebook users to constantly update their online status via their smartphones and other mobile devices. Hence, channels such as these present huge opportunities for the mobile marketer to build his customer database and also create brand awareness regarding his product. Mobile networking now comes easy and is affordable by most people, so one can expect a gigantic rise in this field of activity, in the coming years. The best thing about social networking is that it offers the marketer the advantage of giving customers the personal touch. The mobile device is always on, so the marketer can effectively work through this channel. The social network also is a place where trust and intimacy abound. If a marketer can manage to win the trust of his followers, he stands to make great gains in his business. Hence, ensuring that the marketing plan is sound and makes perfect sense goes a long way for the mobile marketer to build his own reputation and that of his product. Mobile social networking offers the marketer the benefit of adjusting this process in real time, so that will help him constantly improve his campaign strategies. This is probably the greatest advantage of mobile marketing via social networks.